FIELD TRIPS
In early 2020, during the Covid-19 lock down, Airbnb launched Online Experiences globally for consumers to experience different activities from the comfort and safety of their home. We wanted to bring awareness to Online Experiences by launching several timely initiatives. Field Trips was one of these initiatives.
We knew, kids were stuck at home and remote learning was the new norm. Kids were no longer doing extra-curricular activities during this time and parents were being both a parent and a teacher at home. We also knew that Airbnb had access to fascinating micro-communities and experts at a global scale. Our opportunity was to help parents let their kids explore the world, without leaving their home. We turned the world into a massive field trip, where kids didn’t just read about Pompeii, they transported to the Roman city with an archeologist, from the comfort and safety of their homes.