JOINT COLLABORATION
The definition of a strong brand partnership is when two iconic brands come together, and in that partnership, they stay true to their DNA yet build on their differences to create something truly unique.
Airbnb and Phillip Lim joined forces to release a limited-edition pajama collection to launch in July 2019. Designs were inspired by Airbnb’s key corridor destinations. The goal was to generate brand buzz around weekend getaways with Airbnb.
To promote this collaboration, we produced a beautiful film and told a travel story with a dose of fashion, featuring three pajama sets and beautiful homes. In this world nothing was ordinary; anything was possible.