MY VERIZON
Led the cross functional effort of re-imagining the mobile customer experience as the main service channel for the largest telecom in the world serving over 113 million customers.
Positioned the new My Verizon as a best-in-class mobile experience that is simple, human, reliable and personal. The app unlocked the best of the network, and gave users complete control of their wireless experience. Released in July 2016, the app became the primary channel through which Verizon embraced a “mobile-first” business model.