MILLIONS TO ONE CAMPAIGN

Led the creation, development and the launch of a cross channel brand campaign to drive host and guest appeal in North America.

The idea was to reignite consumer interest in Airbnb through a brand campaign. The campaign was delivered through the voice of our hosts, that reinforced Airbnb as a unique travel company and the go-to place for anyone looking for a more human travel experience.

Launched with five :30 sec TV spots and more than 1,200 OOH units that got placed in Los Angeles, Miami, San Francisco, Toronto and New York.