NORTH AMERICA HOST CAMPAIGN

Led the creation, development and the launch of a cross channel marketing campaign to drive host appeal in North America (NA). Launched with five :30 sec TV spots, 1000 OOH units, 4 radio spots, 2 podcasts, 35 OLVs from :6 secs roll outs to long form documentaries, numerous banners and a campaign landing page. In addition to this work, established a global content series tailored to Airbnb’s organic social channels.