MY COKE REWARDS

Designed a unique Coke Zero experience for young urban fans of the brand. We created a series of branded "Missions" - where groups of users work together to unlock rewards and a series of branded "Moments" - where an individual completes tasks to gain status inside the MyCokeRewards program. A series of dynamic pages were designed using bold typography and full bleed photography with a textured gritty overlay to create just the right attitude for the audience.