PRICELESS CITIES

Priceless is MasterCard's way of describing that little something special that money can't buy. It's not about transactions. It's about experiences. We wanted to make the MasterCard Priceless promise more personal by tailoring its offers to its customers' preferences. So with that we created the MasterCard Priceless Pinspiration app that allowed users to visualize their dream vacation on Pinterest board, in order to instantly generate a custom travel itinerary courtesy of MasterCard. Priceless.