MY COKE REWARDS

Designed the online experience for My Coke Rewards, the Coca Cola Company's main loyalty program with a strong visual system that shows the progress of each user in the program.

To illustrate the user's progress, a simple system with three distinct levels was created: red, gold and twilight. The more participation in the program the more progress through each level was achieved. A progress wheel was designed using the iconic bottle and cap to create a uniquely Coke brand experience. 

The MCR site was a "mothership" site that held 14 different Coca Cola brands, each with a different target audience and each with a different visual vibe. The challenge was to create an elegant MCR "lobby" to greet each user before they then went down a particular corridor to find their favorite brand, say Coke Zero or Sprite. A clean, understated, structured and responsive design solution was used to ensure each of the individual brands stood out as the hero for the user.